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A massive, luminous X symbolises the San Francisco location where Elon Musk says he intends to retain his firm, X, formerly known as Twitter. However, local authorities and several people are dissatisfied with the show.
On Friday, the firm constructed a "X" emblem on the roof of its Market Street offices, much to the anger of nearby residents who complained about the obtrusive lights, and the Department of Building Inspection, which claimed it is examining the construction.
The move followed a post from Musk, the enigmatic billionaire who bought the company in October for $44 billion (roughly Rs. 3,61,998 crore), announcing that the newly renamed company would remain in San Francisco despite the city's recent "doom spiral, with one company after another left or leaving."
Musk, who also serves as CEO of Tesla, plans to relocate the company's headquarters from California to Texas in 2021. Keeping X in San Francisco may be a good omen for a city that has battled to recover from the pandemic's tourist and financial losses.
Its downtown area is suffering from employment losses in the technology industry, the exit of big merchants, and decreased tourism. Traffic has decreased as more people work from home, but high-profile crime and homelessness have harmed the city's reputation.
"Beautiful San Francisco, though others forsake you, we will always be your friend," Musk wrote.
However, not everyone in San Francisco is eager for Musk's acquaintance. Locals captured footage of the big X blazing, pulsating, and strobing throughout the weekend, with some criticising its obtrusive lighting.
@itsmefrenchy123, an X user, claimed they'd be "LIVID" over the bright logo, visualising it "right across from your bedroom."
"I'm just astounded at the flagrant lack of consideration for anyone ever," X user @DollyMarlowe said.
Meanwhile, San Francisco's Department of Building Inspection began an investigation against the project, claiming it may have violated permission laws.
In a written report, a BID inspector stated that firm personnel denied BID authorities trying to check the logo roof access twice. The inspector observed that one person stated that the sign was only temporary.
On Sunday, a BID spokeswoman could not be reached.
