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Manchester United and Atalanta striker Rasmus Hojlund have signed an agreement in principle, according to the PA news agency.
Following the acquisitions of Chelsea midfielder Mason Mount and Inter Milan goalkeeper Andre Onana, a deal for the highly touted 20-year-old has been reached.
United are said to have agreed to pay £64 million for Hojlund, with an additional £8 million in add-ons.
The Danish international has signed to a five-year contract extension with the possibility of another season.
The Old Trafford giants regard Hojlund as a raw diamond that can be polished by Erik ten Hag, who made no secret of the need for offensive help following Wednesday's 2-0 friendly setback to Real Madrid.
The Dutchman's team failed to score in any of their 14 efforts beneath the NRG Stadium dome, a familiar story considering their struggles with taking chances last season.
When asked if the offensive performance in Houston highlighted why they are trying to recruit a new striker, Ten Hag replied, "Absolutely."
"There were two things: better pressing from the start and scoring goals."
"I believe we need more players who can play one-on-one, and we had one-on-one situations."
"In one-on-one situations, it was (Marcus) Rashford and, I thought, Scott McTominay." One-on-one with (Alejandro) Garnacho. You must score from the circumstances."
Hojlund was listed as a replacement for Atalanta's friendly against Bournemouth on Saturday, but he did not appear in the 3-1 victory.
Later that day, Ten Hag was questioned about the expected arrival before of United's final match of its US trip against Borussia Dortmund in Las Vegas.
"I think the difference between this year and last year is that we now have a foundation with this squad," he said at their San Diego training facility.
"We built the foundation of the squad and the way of play last season; now we need to find the right players to fit in and help raise the bar."
"We have seen that with Andre Onana and Mason Mount, and now we are looking for a striker."
When asked about Hojlund directly, Ten Hag stated, "I can't talk about a player who is still under contract at another club."
"We have to raise the bar because the competition (is) very strong, with many competitors for the first four Premier League positions." It will be a massive battle.
"It's not a choice between two or three clubs; it's a choice between seven, eight, or nine." I'm confident it'll be a fascinating league."
