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Elon Musk, the company's owner, just renamed Twitter as X. Musk stated on Friday that the social media site has achieved "new heights" with more than 540 million monthly members, up from 229 million monthly active users in May 2022. Musk took over the site in November 2022 and has since made significant changes, including laying off about half of the company's employees and naming Linda Yaccarino as CEO. This rebranding is the most recent of Musk's tweaks and riptides, as Twitter continues to struggle with ad income.
Between debates about the patent rights of the letter X, the mobile application icon for Twitter on both Android and iOS platforms has changed to 'X' with an update. Users' material, previously known as tweets, is now referred to as posts. Twitter 10.1.0-beta.1 is now available on some Android devices as 'X Beta,' however the apk file remains com.twitter.android. The update shows on Apple's iOS devices with the new logo but the old name.
X for Android has also altered the "Tweet" option in the bottom right corner of the site to "Post," implying that Musk's concept of rebranding is to get rid of everything old and vital about Twitter. Each step brings him closer to his goal of creating "the Everything App."
Musk's rebranding train is expected to hit a few legal stumbling blocks. The alphabet or the symbol X is extensively used and might be a legal subject of contention. For example, its competitor social networking platform Facebook-parent Meta Platforms possesses a 2019-registered federal trademark covering a blue-and-white letter "X" for industries such as software and social media. Since 2003, Microsoft has had an X trademark for communications regarding their Xbox video-game system.
According to experts, the corporations are unlikely to sue until they feel threatened by Twitter's X, which "encroaches on brand equity they built in the letter." Notably, when Meta changed its name from Facebook to Meta and eventually settled over its infinity-symbol logo, it received legal reaction from investment firm Metacapital and virtual-reality business MetaX.
