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On August 10, luxury brand Dior announced the appointment of K-pop group TXT as their first group ambassador. As brand ambassadors, the group will participate in a variety of brand events as well as creative collaborations with Kim Jones.
"Global icon TXT joins Dior as an ambassador and establishes a special relationship with Dior House and (artistic director) Kim Jones," a Dior spokesman said, introducing TXT as "Korean artists who will embody Dior's originality that is both classic and modern."
They will also be working on theatrical costumes as part of their cooperation. For their collaboration performance at Lollapalooza 2023, the members wore Dior clothing.
TXT quickly responded to the announcement, stating, "We showcased our first appearance as a Dior ambassador at Lollapalooza." It was a pleasure to play on stage in Dior costumes, and it was an honour to be able to experience memorable moments with the brand. We are excited to embark on this adventure with Dior, and we want to show you other sides of TXT as a result of this collaboration."
