.png)
YouTube announced a new artificial intelligence (AI) capability for its advertisers on Wednesday. The new feature, named Peak Points, debuted during the company's Brandcast event in New York. The Google-owned video streaming company stated that the feature would utilize Gemini to determine the point in a video where users are the most engaged. This moment will then be selected as an ad slot to maximize the advertisement's reach. Notably, the functionality is now said to be offered as an experimental program.
YouTube reveals Peak Points for Finding the Best Ad Slot in a Video
In a blog post, YouTube described the new advertiser-focused function. Ads are one of the most important revenue sources for the video streaming firm. It not only generates cash for the corporation, but it also helps monetize content, with the producers receiving a part of the overall ad revenue from the video.
Previously, the corporation put adverts at the beginning of videos, introduced unskippable commercials, and even targeted users who use ad-blockers to avoid viewing ads. According to a rumor, YouTube is also working on displaying adverts while a video is paused. All of these approaches are likely to result in more individuals seeing advertising.
The fundamentals of the recently launched Peak Points function are likewise similar. YouTube said it will use Gemini to analyze videos and identify the times when viewers are most engaged. These might be a climax moment in the video or a moment just before anything extraordinary happens.
In a sample film demonstrating the capability, Gemini was able to identify an ad window just before a man proposed to his girlfriend. According to a CNBC article, Gemini identifies these times by analyzing the film pixel by frame and reading the text. The business did not say whether user behavior (such stopping a film at a certain point or rewinding it numerous times) was also gathered and analyzed for this function.
While the function is expected to increase the reach of commercials, it may also frustrate viewers because adverts will appear immediately before a vital time in a movie, shattering the immersion. The feature is apparently in the pilot stage and will be released in various places throughout the year.
