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Since their appointment as Prince and Princess of Wales, Prince William and Kate Middleton have made more public appearances to represent the royal family.
While it is natural that the couple's role in protecting the monarchy is more vital now, royal expert Daniela Elser believes the pair is pushing too hard with their public relations.
According to the expert, the Waleses have "strayed dangerously into the Sussex-esque territory of favouring the stunty and turning to crowd-pleasing tricks."
Using William's most recent appearance, where he worked with the popular Sorted Food YouTube channel to advertise his impending Earthshot Prize. The prince is shown presenting vegetarian burgers in eco-friendly packaging.
Elser said the film reminded him of Prince Harry and Meghan Markle's "relentlessly self-promotional, dignity-lite guff."
The expert indicated that she might have forgiven his overly excited video if it had been a one-time occurrence, but it wasn't. Elser observed that the Wales attire was featured more than the occasion during Charles' coronation. Following then, royal engagements in Wales were given considerable attention.
She believes the couple's social media methods "relentlessly intent on selling themselves to the masses with the subtlety of a grouse fork to the eyeball."
"William and Kate are trying so hard not to be seen as stiff and starchy like his Pa and to sell the monarchy with the desperation of a door-to-door double glazing salesman," Elser speculated. It's starting to seem less like social media PR and more like a full-fledged presidential campaign."
