As the Royal Family's titles change, Prince Harry and Meghan Markle are presented in their new roles on the official website.
With the fresh hit from relatives across the pond, the Duke and Duchess of Sussex's 'brand' is allegedly deteriorating.
According to royal expert Richard Fitzwilliams, who spoke to the MailOnline, "there have been several changes on the royal website, and the Sussexes now appear below the Duke and Duchess of Gloucester and Princess Alexandra."
"This clearly shows that the Royal Family is distancing themselves" from the marriage, he stated.
"Their [the Sussexes'] brand is currently inextricably linked to being royal," Mr Fitzwilliams remarked. The issue they have is demonstrating that they are capable of producing something innovative for themselves."
Buckingham Palace informed Express.co.uk on the removal of Harry's HRH titles: "The Royal Family website contains over 5,000 pages of information about the Royal Family's life and work."
"Content has been revisited and updated on a regular basis since the death of Her late Majesty Queen Elizabeth II." Until this procedure is completed, certain material may be out of date."