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YouTube is changing its monetization policies to improve scrutiny of mass-produced material. The YouTube Partner Programme (YPP), which oversees the platform's monetization strategy, has long pushed artists to post original and authentic material. With this upgrade, the video streaming giant improves its detection of mass-produced and repeated films in order to evaluate them and, most likely, lower monetary compensation. The new policy will go into effect on July 15. YouTube did not specify what sanctions, if any, violators would face.
YouTube is tightening the monetization rope for repetitive videos
The Google-owned video streaming company declared on its support website that it will alter its monetization strategy to discover and analyze "mass-produced and repetitious content." The corporation stated that it has "always required creators to upload 'original' and 'authentic' content."
YouTube's criteria for original material is not a new one. In reality, the business has long placed the rule at the top of its monetization policy, which states, "If you're making money on YouTube, your content should be original and authentic."
This criterion has two requirements, both of which clarify what the firm means by mass-produced and repeated material. The first guideline is that producers should not copy work from others, and if they do, they should make major changes to claim it as their own.
The second guideline focuses on repeating material and emphasizes that it should be created for either enjoyment or audience education, rather than just for views. This contains all clickbait videos, low-effort material, and templated videos.
YouTube stated that the amended policy would more accurately represent what inauthentic material looks like today. This may include new trends and tactics employed by authors to farm views. While the article did not specify it, the amended criteria may possibly encompass AI-assisted videos, in which producers employ AI-generated voices to react to other people's videos.
Notably, according to the corporation, content producers must achieve minimal eligibility requirements before they may earn money from published videos. This comprises 1,000 members and either 4,000 legitimate public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days.
