At Adobe Max 2025, Adobe made the announcement of their collaboration with Google Cloud
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| Google Cloud and Adobe will collaborate to provide AI innovation to people worldwide |
At the just-finished Adobe Max 2025 event, Google Cloud and Adobe announced a strategic cooperation centered on the integration of Google Cloud's artificial intelligence (AI) models. Through this collaboration, the software behemoth from San Jose, California will provide Google's cutting-edge and innovative AI models—such as Gemini, Veo, and Imagen—to its sizable user base via Adobe Firefly, Photoshop, Adobe Express, Premiere, and other programs. At the event, the business also noteworthyly revealed a collaboration with YouTube to develop a Shorts editing area for the Premiere Pro iOS app.
Adobe will use its platforms to host Google's most recent AI models
The software behemoth described the implications of its relationship with Google Cloud in a news statement. The agreement gives Adobe access to the cutting-edge AI models of the Mountain View-based tech behemoth through its numerous desktop and mobile products. However, all of these models will also be available to Adobe's corporate users on Google's Vertex AI platform.According to the release, Google's newest Gemini, Imagen for image creation, and Veo for video production models will now be available to producers who use programs like Adobe Firefly, Photoshop, Express, and Premiere. The integration is more extensive for corporate clients. With Google promising that its foundation models won't be fed by user data, marketers will be able to train these models on their own data using Adobe Firefly Foundry and the Vertex AI platform to create on-brand content at scale.
Thomas Kurian, CEO of Google Cloud, stated, "We're giving everyone, from creators and creative professionals to large global brands, the AI tools and platforms they need to drastically speed up content creation and realize creative concepts that were previously impossible by integrating Google's models directly into Adobe's trusted creative ecosystem."
It implies that the instruments that individual producers now utilize can grow more intelligent and provide them with more options. Such an incorporated AI capacity might change the way marketing and creative teams work for businesses in areas like India, where localizing content, creating campaigns quickly, and maintaining brand consistency are becoming more and more important.
The joint go-to-market strategy of the two businesses is another aspect of this partnership. Through go-to-market initiatives, Adobe and Google Cloud will now collaborate to increase access to these models and new AI advancements for users worldwide.
"These innovations open an exciting new dimension for India's rapidly expanding creator economy — enabling creators and artists to harness world-class AI models within the industry's best creative tools, giving them greater freedom, control, precision, and speed to meet the growing demand for their content," stated Abhigyan Modi, SVP, Document Cloud & Country Manager, Adobe India.
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