Meghan Markle's new Instagram account is generating excellent interaction, surpassing Prince William and Princess Kate in reel views by 2025.
The Duchess of Sussex made a long-awaited comeback to social media on New Year's Day, and she has since garnered a lot of attention.
Her Instagram account has received an average of 7.6 million views each reel over 22 posts, totaling 168 million views this year.
Her most famous video, marking the renaming of her online business from American Riviera Orchard to As Ever, has received 26.9 million views since February.
In comparison, Prince William and Princess Kate's Instagram account, which has a staggering 16.8 million followers, averages just 2.8 million views every reel.
Their content has received 134.8 million views over 47 reels as of 2025.
One probable explanation for Meghan's increased interaction is the exclusivity of her Instagram profile, which remains the only official medium giving direct updates from her.
In contrast, William and Kate's postings are spread over various social media sites, which may dilute attention on Instagram.